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Hello, I'm Ricky

I am a director and co-founder of urban reform.


I’ve been in the fitness industry since my mid teens, originally coaching outdoor bootcamps and personal training from the age of 15.


Since I started personal training, I steadily evolved in my career to set up multiple businesses in the health and fitness world, of which all have grown successfully over the years and continue to grow. Urban Reform being my biggest project to date and one we are all incredibly proud of at UR.


  • Personal Trainer

  • Level 4 S&C

  • Hyrox Coach

  • Personal Training Tutor

My Story

I spend a lot of my time working on myself and helping others do the same through what I have learned over the years. I love to practice small habits and try to live a principle centred life so that I can be of true value to myself and others around me.


I’ve coaches 1000s of people over the years both in-person and online, but now I mainly run my businesses and mentor others through my lifestyle and business coaching courses.


Personal Achievement:

My proudest personal achievement is how well I dealt with becoming a type 1 diabetic. I was diagnosed at the age of 24 and it was a huge lifestyle change, however, I didn’t let it stop me and I’ve managed to learn from it to become the fittest, happiest and healthiest I’ve ever been.


Client Achievement:

My best client achievement has to be taking clients from complete newbies to training, and then coach/mentor them all the way up to being a key pillar within my businesses.


I'm always looking for new and exciting opportunities. Let's connect.


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